Jim.2Domingo (Jim) DC. Caro III, BSDC (UPLB), MSCD Newcastle (NSW)
PhD Candidate (Veterinary Studies)
School of Veterinary and Biomedical Sciences
Murdoch University

This is the repository of news and development on my PhD research at Murdoch University under the Partnership Scholarship between the University and the Australian Biosecurity-Cooperative Research Centre. It will contain some notes re my research and some reflections on my learning journey.

About my research

Smallholder farmers heavily rely on livestock for agricultural work assistance or as a source of cash income. However, the continuing outbreaks of transboundary animal diseases (TADs) in the Greater Mekong Subregion (GMS) have affected a number of sectors including the smallholder farmers. Governments and non-government organizations have rendered various services to the grassroots or smallholder farmers and other sectors to help alleviate their problem on TADs.

Both animal health authorities and NGOs in the GMS countries have tried to deliver services through various means and communication played a vital role in delivering and, to some extent, advocating the grassroots to supporting the campaign against TADs. This proved to be especially true in far-flung areas where animal health services are seldom delivered. Animal health communication campaigns have helped one way or another in reaching this almost isolated sector of society through various communication channels ranging from radio, newspapers to interpersonal channels.

Focus on improving animal health communication has been increasing since the outbreak of zoonotic diseases like Severe Acute Respiratory Syndrome (SARS) in late 2002 (WHO, 2007) and was recently highlighted with the emergence of Highly Pathogenic Avian Influenza (HPAI) in 2004. The need to engage the public to effectively address these animal disease outbreaks further highlighted the importance of communication. It has also highlighted the need for a holistic approach in implementing animal health or animal disease programs by integrating animal health communication programs.

In the context that animal health communication plays a vital role in animal health programs and the need to further improve strategies, it is the goal of this research proposal to refine the concept of animal health communication and adopt a model of its practice to strengthen animal health programs. The study is using a successive-paradigm triangulation approach in the investigation.

It is envisaged that this research will be built on previously established communication theories and approaches to define an animal health communication and propose a model of practice for Southeast Asia.

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The views expressed in this blog are the views of the blogger and do not necessarily reflect the views or policies of the Australian Biosecurity-Cooperative Research Centre and Murdoch University.


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