Posts Tagged ‘Communication’


Animal Health Communication in South East Asia

In Worthy links on May 24, 2012 by Jim Tagged: , , , , , , , , , , ,

My paper, Animal Health Communication in South East Asia, was included in one of the major publications of ACIAR. The Animal biosecurity in the Mekong: future directions for research and development is one of the series of publications of ACIAR. This latest series includes the full proceedings of an international workshop held in Siem Reap, Cambodia last 10-13 August 2010. The papers in ACIAR Proceedings are peer-reviewed.

It is the first article related to my thesis published in a major publication here in Australia. A photo I took during my field study also landed the cover! 🙂

Another photo I took ages ago on one of my field missions in Cambodia. I miss working for #FAO #d40x #dslr #Cambodia #FMD #serosurveillance #pig #vet #kids #children #igersperth #igerswestoz #pinoy #pinoyexpat #b&w



Communication on Transboundary Animal Diseases: Lessons from Human Health

In Announcements,Blog,Current Events,DevCom,Updates on May 6, 2012 by Jim Tagged: , , , ,

PERTH, AUSTRALIA—What lessons can animal health specialists learn from public health programs? A Murdoch University Partnership scholar will discuss part of the results of his research during a free seminar at Murdoch University’s School of Biomedical and Veterinary Sciences.

Domingo “Jim” Caro III of Manila, Philippines, an Australian Biosecurity Centre for Research Cooperation scholarship recipient will discuss “Communicating on Transboundary Animal Diseases: Lessons from Human Health” on 17 May at Rm. VB3.023 from 12:30pm. He conducted his research in three Greater Mekong Subregion (GMS) countries, Cambodia, Lao PDR and Vietnam. He combined quantitative and qualitative approaches to investigate and evaluate communication on TADs and confirmed previous findings that there was some awareness on TADs among study participants. However, he also found that there was no true knowledge among the study participants and identified a number of factors affecting the communication on TADs.

Caro, a development communication specialist, hopes that results from his research will guide the design and implementation of communication programs in developing countries, particularly in the selected GMS countries.


Call for papers

In Announcements,Worthy links on August 11, 2010 by Jim Tagged: , , , , , , ,

Asian Media Cooperation and Cultural Exchange 2010 Conference


Upcoming Communication Conferences

In Announcements,Current Events,DevCom,Worthy links on November 19, 2009 by Jim Tagged: , , , , ,

Three equally important communication conferences to be held in the Asia-Pacific Region. Click on the link for details and how to submit papers.


Protection Motivation Theory

In Annotated Readings,Literature Review,Public Health Communication,Theories on June 11, 2008 by Jim Tagged: , , , ,

Block, L. G. and P. A. Keller (1998). “Beyond Protection Motivation: An Integrative Theory of Health Appeals.” Journal of Applied Social Psychology 28(17): 1584-1608.

The authors combine Rogers’ Protection Motivation Theory (PMT) and Prochaska and DiClemente’s Transtheoretical Model to suggest an Integrated Public Health Communication Theory. The PMT states that there are four variables affecting the motivation of a person and these are perceptions of vulnerability, severity, response efficacy and self-efficacy. The transtheoritical theory traces its roots from clinical psychology and has six decision making stages. In combining the two theories, they suggested that people tend to have different levels of readiness to change due to perceptions of vulnerability, severity, response efficacy and self-efficacy.

Implications to Current Research
There is a possibility that this Integrated Public Health Communication Theory could be tested with regard to its relevance to animal health. The methodological methods could be adopted in my study. Another possibility is expanding this study and making it longitudinal in nature. Results of the knowledge, attitudes and practices survey conducted in Southeast Asia could be used as a baseline and a follow-up survey could be done by next year, this is after the implementation of a quasi-experiment. The quasi-experiment could test this theory in the field.

Valuable Quotations

  • “Rogers’ (1975, 1983) is one of the most popular of these theories [examining health-related behavioural change] because it explicitly incorporates the role of health-related messages in effecting behavioral change.” p. 1584
  • “Perceptions about these four factors [severity of an event, probability of the event’s occurrence, belief in the efficacy of the recommendations provided in the message, and belief that one has the ability to perform the recommendations] arouse protection motivation (as indexed by behavioral intentions), which in turn provides the incentive to seek a healthier behavior (Rogers, 1975, 1983). p. 1584
  • “… empirical studies of PMT fail to support Rogers’ (1975, 1983) premise that these components are equally important in determining behavioral intentions.” p. 1585

This has expanded the public health communication theory thereby making it more applicable in the field. Insights from this Integrated Public Health Communication Theory could be used in maximizing the effectiveness and efficiency of public health communication campaigns.